The Brief
Hourly
Get ahead of the power-bill story in central Ohio. Lead with the monthly cost, not the data centers. Start in Licking, Franklin and Knox counties.
This is the tone of the coverage, not what readers think.
Audiences
of your list lives where this story is rising.
Each dot is 1% of your list.
Workbench
First time power bills top the list. Undercurrent flagged the story on Day 1.
Follow the story
Undercurrent shows you what people are actually reading about, in every state, congressional district, county, and city, updated every hour. You see a story rising while there's still time to say something about it.
Hour 0Tuesday, 7:40 AM
A regional utility asks for a 14% rate increase, citing power demand from new data centers. The county paper runs it before breakfast. A few hundred people in three central Ohio counties read it over coffee.
Nobody has posted about it. No poll has asked. It's a faint glow on the map, and Undercurrent sees it anyway.
Hour 6Tuesday, 1:40 PM
Neighboring counties start reading. Four newsrooms write four different headlines. Undercurrent recognizes them as one story and follows it as a single narrative.
Day 1Wednesday, 7:00 AM
By breakfast it's the biggest mover in Ohio. Your Brief says so in the first line, next to plain-English advice on what to do about it.
Day 2United States
Nationally, it's a blip. The places that matter to you rarely show up in national numbers.
Day 2Ohio
Every state, every hour. Drill in wherever you work.
Day 2Ohio's 12th District
Every congressional district, every day. Even the quietest district has more than 10,000 readers a day.
Day 2Licking County
The share of negative coverage people are reading here has tripled in two days.
Day 2Newark, Ohio
In Newark, the rate story is drawing more readers than Friday night football.
Day 2Thursday, 2:00 PM
Upload your member list and save it as an audience. Undercurrent shows what your people are reading, where they are concentrated, and which channels reach them, refreshed every night.
Here, 38% of your list lives where the power-bill story is climbing.
Day 3Friday, 9:15 AM
Pick a place and a channel. Draft a message or paste your own. Workbench scores how well it fits what that place is reading, and tells you why.
Try the channel tabs. Saved messages become Packages your team can reuse.
Day 9Thursday, 9:00 PM
The story goes national and gets called a sudden backlash. For your people it's a week old, and they've already heard from you.
Day 21Three weeks later
A statewide poll names power bills the top household cost worry. It's useful confirmation. It just isn't news to you.
The difference
The poll caught up on Day 21. By then you'd had eighteen days to get your message out, in the places where it mattered, on the channels that reach your people.
Polls tell you what people say.
Social media tells you what the loudest people post.
Undercurrent shows you what people quietly read.
Most people read the news and never post about it. Reading is a more honest signal of attention, and it runs every hour, filling the weeks between polls. It complements your polling. It doesn’t replace it.
Who it's for
Three kinds of teams use Undercurrent. Each comes with a different question. Pick yours.
Campaigns, PACs, and their agencies, on both sides
“What is the district reading this week, and what should we say about it?”
The district's leading narratives, ranked by attention and marked rising or fading, with a message drafted for the one that matters most. Compare districts to see where your issue is widely read and still rising, so you know where to spend.
Companies, trade groups, and the firms that represent them
“Is the story about our issue spreading, and whose districts are hearing about it?”
Watch a narrative reach new counties day by day, then rank every congressional district by attention to your issue, so you know which offices are already hearing about it back home.
Public officials and their offices
“What are my constituents paying attention to right now?”
The stories your constituents are reading this hour, where in your district, and whether each is rising or fading. Walk into the town hall prepared.
Ground rules
01
Built for both sides of the aisle. Our picture of attention comes from what people read on news sites from across the political spectrum.
02
Upload your own lists to see what your people are paying attention to. Your data is used only for you, and never shown to another customer.
03
We show what people are reading, not what they think or how they'll vote. It complements your polling. It doesn't replace it.
10,000+
04
Millions of news readers every day, and more than 10,000 a day in even the quietest congressional district. State, district, county, city.
Founding pilot · limited seats
We're opening a small number of founding-pilot seats for campaigns and PACs, public affairs and government relations teams, public officials, and the agencies that work with them.
Rather talk first? hello@undercurrentdata.com
In the meantime, you can reach the team at hello@undercurrentdata.com.