About Undercurrent
People are more than what they say.
Most of what people care about, they never say out loud. They read about it. Undercurrent shows what people are reading about in every state, congressional district, county, and city, every hour.
The quiet majority
Social listening hears the people who want to be heard.
Polls hear the people willing to answer.
Most people just read.
They take in the news, think it over, and it shapes what they believe and how they vote. Most never post about it, and few are ever asked. They're the quiet majority, and Undercurrent is built to hear them.
I don't come from politics. I come from a world where you live and die by knowing what people care about.
In the summer of 2025, something clicked for me. What people read on their own time says more about what they care about than almost anything they'll tell you. A lot of what I read never comes up when I talk with friends, but it shapes how I think and how I vote. I don't think I'm the only one.
In January 2026, I built the first version: a map of what each congressional district was paying attention to. Everyone I showed it to was blown away, but none of us could say exactly why it mattered.
People who have spent decades in politics could. Pollsters told me they had never seen anything like it. Others saw a daily report a government relations team could carry into a senator's office, or a way for union leaders to know what their members care about before they speak. Some asked why every member of Congress wouldn't want the same view of their own district.
But information alone isn't enough. You need to know what to do with it. So Undercurrent doesn't stop at showing you what people are reading. It tells you what it means for your work, whatever side you're on.
I started Undercurrent in April 2026 with one north star: understand what Americans are paying attention to, at any moment, and help the people who serve them listen better.
Daniel Alvarez
Ground rules
What you can count on.
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No sides.
Undercurrent is apolitical. The same product and the same picture of attention for every campaign, cause, and office, on either side of the aisle.
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Your work stays yours.
The places, issues, and lists you bring belong to you. Upload a list and see what the people on it are paying attention to. We never show one customer's work to another.
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Attention, not opinion.
We show what people are reading, not what they think or how they'll vote. It complements your polling. It doesn't replace it.
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We tell you what it means.
Not just a chart. Your Brief comes with plain-English advice on what to do next, whatever side you're on.
The name
Every wave starts as an undercurrent.
Movement below the surface, long before anyone sees it break. That's what we watch for, in every state, district, county, and city, every hour.
- Founded
- April 2026
- Based in
- Los Angeles, California
- Coverage
- Every congressional district, every day
- Down to
- The city
- Updated
- Every hour